Wednesday, November 16, 2005

Recruiters Top Goals In October

After a spring and summer of missed marks, Reserve recruiters topped 100 percent of their goals in October, the second straight month of making mission. Headhunters for the Regular Army beat the numbers, too, as they have for every month since June. The National Guard, meanwhile, met recruitment goals for the first time this year.
The Army released the October recruiting results. The active Army exceeded its goal of 4,700new soldiers by 225people, beating mission by 5 percent. The Reserve tallied an impressive 21 percent above the goal of 1,242 sign-ups by getting 1,505 people to join. The National Guard topped mission by 2 percent, bringing in 4,050 new soldiers. The Guard goal was 3,970 enlistments. The Army pushed a family focus in 2005 with ads aimed at countering a trend among parents and other “influencers” to counsel against military service. Michael Goldstein, spokesman for recruiting for the Western Region, said talking to family members is a tool that works in Las Vegas. “I think we have a better idea now as to what kind of resistance there has been to our possibilities by family members and friends,” he said. “We’re asking the influencers to be more a part of our decision-making process.”